client: Allin Shampoo

Allin is one of the most famous shampoo brands in South-East Europe that was founded in 1961 and has ever since then been made with only the best natural ingredients. In 2010, the newly appointed CEO approached us with the aim of refreshing the brand for its 50-year anniversary. The new visual identity reflects the style of the original mid-century design, playing homage to its past, whilst the bottle brings the brand into the 21st century with vivid colours, bold graphics and illustrated ingredients on the back. The overall aim was to attract a new, younger customer-base, whilst still appealing to the faithful customers who value the brand for its long history and tradition.

the redesigned logo

the label elevation