client: Densters

Densters is a startup from London that designs and produces toys. The set consists of six fun little monsters that attach to furniture and help kids build dens, forts and tents. The first step was to chose a simple, bright and fun illustration style that would appeal to boys and girls aged 3 and above. The second stage was to fully develop each character and give them names and personalities. And, finally, we have created an exciting story behind these little monsters and illustrated it in a way that little kids could easily understand it just by looking at the images.