client: Faculty of Economics - University of Belgrade
The Faculty of Economics in Belgrade is an institution with a long history, reputation and recognition. The client approached us with the goal of modernising the look of the university with a new visual identity and its application. As we liked the idea behind their previous logo, we decided to take the essence of it, strip it down to the minimum number of 'dots' and refresh the colour palette, whilst also combining the letters E and F into one shape. This new 3x3 grid also laid ground to a whole new array of uses for the dots in other elements of the university's brand identity.