client: Understanding Territoriality

The UT logo was designed for FABRICA, UK - a visual arts organisation

It is based on a dynamic identity, which allows the creation of a unique pattern using simple elements within an invisible grid. The flexibility of this logo makes it adaptable to different applications and purposes, matching the pattern and colour palette in order to create a unique visual identity, which is strong and easily identifiable. The dynamic nature of this logo is playful and serious at the same time and its curious aesthetics encourage the viewer to explore what's behind it